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PS2 price cut in 2004= $129


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logo toy 30-35% kato ton prosdokomenon poliseon

 

:arrow: http://www.reuters.com/newsArticle.jhtml?type=topNews&storyID=4017641

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Analysts now believe that the PS2 could sell as few as 7 million units in the United States in 2003, well below forecasts that once assumed up to 10 million units. That view was reinforced by November sales numbers from the NPD Group that were released earlier this week.

 

"PS2 hardware units were weak (down 36 percent), as the lack of a price cut has hurt sales all year," UBS analyst Mike Wallace said in a note Tuesday.

 

Take-Two's Lapin put the game industry's growth prospects for 2004 squarely on Sony's shoulders.

 

"Assuming a PS2 price cut in the first half of 2004, we anticipate software growth rates of about 10 percent in calendar 2004," Lapin said. Asked where he expected the price to go, he said "I'm assuming $129."

 

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