Τέλος εποχής για τον Kutaragi

[privateer]

The chief architect of Sony's PlayStation game console stepped down on Tuesday as the Japanese company struggles to defend its dominance in the video game industry and revive its reputation as an electronics pioneer.

Ken Kutaragi, 56, stepped down as Sony Computer Entertainment Inc.'s chairman and group chief executive, the gaming unit said Tuesday. The unit is now headed by Kazuo Hirai, SCE's former president and chief operating officer.

 

Kutaragi had already been relieved of day-to-day responsibilities as president last year but stayed on as its chief executive and chairman.

 

Though no longer a board member, Kutaragi will hold an advisory post at the gaming unit, according to SCE official Sayoka Henmi.

 

The departure of Kutaragi, an icon among gamers, marks the end of an era at Sony Corp. that saw the company long dominate the video game industry with its flagship PlayStation consoles.

 

But it also highlights troubles at Sony amid a series of blunders over the rollout of its PlayStation 3 and intense competition from Nintendo Co.'s popular Wii console and Microsoft's Xbox 360.

 

Kutaragi's most recent brainchild, the PlayStation 3, has been marred by embarrassing production shortages and a $600 price tag that some fans said was too steep, forcing Sony to give away free games and other marketing gimmicks to spur sales.

 

Sony has also struggled to expand beyond the young, male demographic of "hardcore" gamers -- unlike the Wii, which has actively targeted women, young children and older gamers. Sony's market share has shrunk as a result.

 

Tokyo-based Sony shipped 5.5 million PS3 machines in the fiscal year through March 31, fewer than the 6 million the company had targeted. Nintendo shipped 5.84 million Wii consoles worldwide during the same period.

 

In the latest slip up, Sony was forced to apologize to the Church of England for a violent computer game that features a bloody shootout inside an Anglican cathedral.

 

The PS3's hefty startup costs have weighed heavily on the company's fight to drive up profit in its core electronics division. Sony is not expecting to post a profit in its game business until the fiscal year ending March 2009.

 

The flop has added to the woes facing the maker of the iconic Walkman, which has also ceded its leadership in portable music players to Apple Inc.'s iPod.

 

http://www.cnn.com/2007/TECH/biztech/06/19/japan.sony.ap/index.html

 

To 4D μπορεί να περιμένει....

http://kens4thdimension.ytmnd.com/

[p3tran]

να πουμε μονο οτι αυτο το αρθρο που αναδημοσιευτηκε σε ολα τα μεγαλα info sites του κοσμου, προερχεται απο την βασικη πηγη των news, το associated press.

τι κανει εντυπωση?

 

α) <<the Wii, which has actively targeted women, young children and older gamers>>

γυναικοπαιδα και γεροντες το target market του wii, και

 

β) <<The FLOP has added to the woes facing the maker of the iconic Walkman...>>

o χαρακτηρισμος του ps3 ως ...flop, δηλαδη αποτυχια.

 

 

οταν λοιπον ο πιο μεγαλος mainstream news οργανισμος τοποθετειται ετσι ξερα,

τοτε ισως καποιοι θα πρεπει να αναθεωρησουν τις αποψεις τους και να ελθουν πιο κοντα στην πραγματικοτητα...

(ή τουλαχιστον να μη μας ζαλιζουν τα κάκαλα )

 

 

οσο για τον kutaragi, τα ξεραμε εδω και μηνες αυτα, ασχετως αν μερικοι προτιμουσαν να πιστευουν τα δικα τους.

αυτα συμβαινουν στις big business, οπου ενα δολλαριο/μετοχη χαμενο αυτο το εξαμηνο, εξαϋλωνει τελειως τα δεκαδες δολλαρια/μετοχη ολων των προηγουμενων χρονων.

τουλαχιστον ο kuta εχει μαζεψει καλο μπαγιοκο και δεν θα του λειψει τιποτα τωρα στις διακοπες του...

 

have fun τρελο-ken.

η επομενη Ε3 δεν θα εχει τοσο πλακα χωρις εσενα, τις υπερβολες σου και τα ευχαριστα χτυπηματα κατω απο τη ζωνη στον ανταγωνισμο.