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PS3 Ειδήσεις {News Topic}

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Maguire: "New PS3 can change attitudes"

 

SCE UK boss Ray Maguire has told MCV that the introduction of the new entry level 40GB PS3 will silence the doubters and take the platform to ‘the next level’.

 

In the week that SCE UK introduced the new SKU at £299 and revealed that the 60GB console is to be phased out, boss Maguire stressed that Sony’s strategy was the result of industry pressure, falling production costs, and a desire to boost installed base as the industry moves into peak period.

 

“You’ve seen in the pages of MCV that most people want the price to come down – we have to take a more strategic view on when we do these things,” said Maguire. “We’re always mindful of price and installed base, but we’re also mindful that we have a sustainable business.

 

“We’ve been considering this since launch – this is all part of a very carefully thought-out plan.”

 

Maguire also hit out at the level of anti-Sony feeling on internet forums.

 

“If the product was too expensive, of course they’re going to feel ‘anti’, but now I imagine there will be some changing of attitudes,” he said.

 

“They don’t have sight of running the company and the financials involved. So they end up with internet information – and that is often based on a complete lack of understanding of the facts.”

 

 

Με λίγα λόγια το 40gb ps3 χωρίς BC ήταν κίνηση προσεκτικά πργραμματισμένη από το launch και τώρα που βγήκε θα κλείσει το στώμα στους αμφισβητίες, ενώ όλος ο κόσμος που κράζει την Sony στσ φορα για το ps3 δεν ξέρουν τι τους γίνεται.

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HW Sales

PlayStation 2 215K

PlayStation 3 119.4K

PlayStation Portable 284.5K

Xbox 360 527.8K

Wii 501K

Nintendo DS 495.8K

Game Boy Advance 75K

 

SW Sales

360 HALO 3* MICROSOFT (CORP) 1 3.3 million

WII PLAY W/ REMOTE NINTENDO OF AMERICA 2 282K

NDS LEGEND OF ZELDA: PHANTOM HOURGLASS NINTENDO OF AMERICA 3 224K

PS2 MADDEN NFL 08 ELECTRONIC ARTS 4 205K

360 SKATE ELECTRONIC ARTS 5 175K

360 MADDEN NFL 08 ELECTRONIC ARTS 6 173K

WII METROID PRIME 3: CORRUPTION NINTENDO OF AMERICA 7 167K

360 BIOSHOCK TAKE 2 INTERACTIVE (CORP) 8 150K

NDS BRAIN AGE 2: MORE TRAINING IN MINUTES A NINTENDO OF AMERICA 9 141K

PS3 HEAVENLY SWORD SONY (CORP) 10 139K

 

 

Other #'s

 

Dollar Sales

Sep-06 Sep-07 YTD Sept 06 YTD Sept 07

 

Total Video Games $778.7 million $1.36 billion 74% $6.38 billion $9.37 billion 47%

 

Video Games Hardware

Console Hardware $145.5 million $418.6 million 188% $1.24 billion $2.69 billion 118%

Portable Game Hardware $98.4 million $126.25 million 28% $789 million $958.4 million 22%

 

Video Games Software

Console Software $335.8 million $550.5 million 64% $2.65 billion $3.35 billion 26%

Portable Game Software $109.6 million $103.1 million -6% $897.6 million $1.1 billion 23%

 

Video Game Accessories $89.5 million $157 million 76% $805.8 million $1.26 billion 57%

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HW Sales

PlayStation 2 215K

PlayStation 3 119.4K

PlayStation Portable 284.5K

Xbox 360 527.8K

Wii 501K

Nintendo DS 495.8K

Game Boy Advance 75K

 

SW Sales

360 HALO 3* MICROSOFT (CORP) 1 3.3 million

WII PLAY W/ REMOTE NINTENDO OF AMERICA 2 282K

NDS LEGEND OF ZELDA: PHANTOM HOURGLASS NINTENDO OF AMERICA 3 224K

PS2 MADDEN NFL 08 ELECTRONIC ARTS 4 205K

360 SKATE ELECTRONIC ARTS 5 175K

360 MADDEN NFL 08 ELECTRONIC ARTS 6 173K

WII METROID PRIME 3: CORRUPTION NINTENDO OF AMERICA 7 167K

360 BIOSHOCK TAKE 2 INTERACTIVE (CORP) 8 150K

NDS BRAIN AGE 2: MORE TRAINING IN MINUTES A NINTENDO OF AMERICA 9 141K

PS3 HEAVENLY SWORD SONY (CORP) 10 139K

 

 

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