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Mole: Sony Has No More PS3 Test Kits?

 

The PLAYSTATION 3's plight to store shelves has been surreal. If you think things have been hard on the consumer end, try making games for it. How bad have things been? For months, we've been hearing reports of Sony's lack of developer support. Worst yet, the company is now apparently running short on developer hardware and leaving everyone in the gray. Our Mole (no, not an Insider, a Mole) dishes:

 

Sony has run out of PS3 test kits to give to developers. Since the announcement of the European launch being delayed, nobody has any idea what's going to happen with the PS3 port of F.E.A.R... specially since we only have the one PS3. And it's a devkit. In case you haven't seen those things, they sound like giant vacuum cleaners. They're reportedly ridiculously complicated to use, specially when upgrading the firmware. It has just the one controller, and it's not even the proper PS3 one even! It doesn't have those "innovative" changes from the PS3 controller, it's just a Dual Shock 2 with a USB Mini port.

 

Somewhere in a Twilight Zone-like third dimension, all of this is going off without a hitch, I'm sure.

 

http://kotaku.com/gaming/top/mole-sony-has-no-more-ps3-test-kits-199008.php

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Sony hits stumbling blocks on road to recovery

Fri Sep 8, 2006 11:50 AM BST

 

By Nathan Layne

 

TOKYO (Reuters) - It seems to be one thing after another for Sony Corp. <6758.T> these days.

 

After a recall involving millions of Sony-made personal computer batteries and yet another delay for the PlayStation 3 game console, even one of Sony's top executives is questioning whether the company is on the right track.

 

"If you asked me if Sony's strength in hardware was in decline, right now I guess I would have to say that might be true," game unit head Ken Kutaragi said after Sony pushed back the PS3's European launch by four months to March.

 

The delay means Sony will miss the crucial Christmas shopping season in Europe, giving Microsoft Corp. <MSFT.O> and Nintendo Co. <7974.OS> a head start in the race to win over next-generation gamers in key markets like Germany and Spain.

 

But for investors, the bigger worry is what the setback says about Sony's reputation as a top-class manufacturer with the ability to deliver quality products to the market on time.

 

The news came within weeks of two major recalls by PC giants Dell Inc. <DELL.O> and Apple Computer <AAPL.O> of Sony lithium-ion batteries that can overheat and catch fire.

 

"All of this has raised concerns about whether there is something fundamentally wrong with Sony's manufacturing process," said Mitsushige Akino, chief fund manager at Ichiyoshi Investment Management. "And it could further damage the Sony brand."

 

The incidents will serve as a wake-up call for Ryoji Chubachi and Howard Stringer, who have experienced mostly success since becoming president and CEO of the world's second-largest consumer electronics maker in June 2005.

 

The duo inherited a bloated conglomerate that seemed to have lost the ability to churn out hit products. The Walkman had been replaced by Apple's iPod as king of portable audio, while Sharp Corp. <6753.T> had taken the lead in LCD TVs.

 

Sony now has a market value of $43 billion (23 billion pounds), less than half of rival Samsung Electronics Co. Ltd.'s <005930.KS> $112 billion, which was smaller than the Japanese firm before 2002.

 

Stringer and Chubachi moved swiftly to slash jobs, sell off non-core assets and focus resources on key areas such as chips and flat screens.

 

FALLING BEHIND

 

The reforms appeared to be paying off.

 

Helped by strong demand for a new line-up of LCD TVs and a recovery in its PC business, Sony booked a 68 percent jump in operating profit for the past year ended March. Profit is expected to fall this year, however, due to heavy start-up costs for the PS3.

 

Sony pushed back the PS3's European launch because production of a component for the laser in the optical disc drive had fallen behind schedule. It was the second delay this year for Europe. North America and Japan are still set for a November launch.

 

Shinko Securities analyst Hideki Watanabe sees both the PS3 delay and the battery recall as manifestations of deeper problems rooted in poor management decisions taken during the 90's when Nobuyuki Idei was at the helm.

 

He says Sony was slower than rival Matsushita Electric Industrial Co. <6752.T> to recognise the rapid shift to digital from analogue technologies and was quicker to adapt. Matsushita worked harder at shortening lead times and cutting costs.

 

"In the digital era speed is everything," Watanabe said. "This is Idei's legacy. The new management knows what it has to do but there is such a big gap. Matsushita is running at full speed and it won't be easy for Sony to catch up."

 

Watanabe does not expect Sony to lose Dell and Apple as customers because the batteries are highly customised and it would be very difficult for the PC makers to make a switch.

 

He sees the PS3 production problems as a far more dangerous development because the game division has been a cash cow for Sony, helping keep the group afloat as it posted heavy losses on core electronics products.

 

"I see a major risk that Sony's presence in the game market will weaken," he said. "Investors will have to start considering the possibility in the future that the game division will not produce any real profits at all."

 

Sony's stock has lost 5 percent since Dell announced its recall in mid-August, lagging a small gain in the broader Tokyo market. Sony is up some 20 percent, though, since it was announced in March 2005 that Stringer would take the top job.

 

Certainly things have improved markedly since Sony stunned investors in April 2003 with an unforeseen quarterly loss of about $1 billion in what came to be known as the Sony Shock.

 

"Sony has no doubt passed through the worst stage," said Ichiyoshi's Akino.

 

"But investors can't let their guard down."

 

http://today.reuters.co.uk/news/articlenews.aspx?type=reutersEdge&storyID=2006-09-08T105025Z_01_ZWE839007_RTRUKOC_0_TECH-SONY.xml&pageNumber=0&imageid=&cap=&sz=13&WTModLoc=NewsArt-C1-ArticlePage3

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esy ksereis.egw exw plirwsei polla lefta gia import.bale oti 600$ den tha exei,mallon parapanw opws me 360,e bale k ton foro pou tha plirwseis pame panw apo 1000e.a k an breis..kalitera na perimeneis.

εσυ τι εχεις παρει απο εξω;

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First PS3 Box Art Revealed

The official box from Untold Legends hits our servers.

 

Until now, the box art design for future PS3 games has remained as secretive as the system itself. We managed to catch our first glimpse at the new format for PlayStation 3 games, thanks to Sony Online Entertainment's upcoming title, Untold Legends: Dark Kingdom.

 

first-ps3-box-art-revealed-20060908115731597-000-000.jpg

UntoldLegends_PS3box_FINALBOX_BDROM-CONCEPT_1157742666.jpg

 

As Sony fans will notice, there are subtle changes to the box art style. First of all, the PlayStation logo, which has been displayed against a black background during the PSX and PS2 era, will now be embossed on a white background on the left hand side of the box. This also marks a return to the left aligned text announcing the system, which was abandoned from the PSX era for the top aligned PlayStation 2 text for current generation games. Also, dimensions exactly match that of the art used in a Blu-ray case (which has a large blue header on top), hinting towards want kind of physical box it will incorporate. IGN has mocked up how we think the final box will look in a BluRay box, which is linked below.

 

What also stands out are the placement of logos and banners. The Untold Legends: Dark Kingdom logo is featured prominently at the top of the image itself, but isn't particularly overwhelming to the graphic of the scout character, who's wielding her swords towards the holder of the box. The ESRB logo and the SOE company logos are placed in the bottom left and right hand corners of the box, respectively, but also appear to frame the character, which directs the holder's attention to the art itself. Whether this design choice will place much more emphasis on cover art for the next generation is unknown at this point, but it appears that attention paid to cover art will go hand in hand with that for high definition graphics.

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θες να βαλουμε ενα στοιχηματακι μικρε οτι ΚΑΙ θα το βγαλει η sony ΚΑΙ θα το αγορασεις το GT(4): HD?

εκτος αν θες να βαλουμε αλλο στοιχημα οτι δεν προκειται να βγει gt5 μεσα στο 2006 ΚΑΙ στο 2007...

για να μη λεμε πολλα λογια αφου δε θες... διαλεξε με ποιο απο τα δυο θα χασεις.. ;)

 

Ma ego de leo gia to an tha bgei to gt4 sto ps3. kai na bgei kai na mh bgei th me niazei emena?

 

john2gr xaxaxa are you fighting her man? (thn paleyeis?) Giati prepei na stenaxoritho ego pou tha bgei prota kai poios xestike an tha bgei h an den bgei. Exete faei psixosh me ths konsoles e?

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DMC4 playable at TGS

 

 

 

Capcom will have a number of playable units of the Devil May Cry 4 on the show floor at the Tokyo Game Show next week for PlayStation 3's public playable debut in Japan.

 

There'll also be a similar number of units split between single- and multiplayer demonstrations of Xbox 360 exclusive Lost Planet.

 

We're also told to expect new game announcements - perhaps for Nintendo Wii - along with video presentations of other titles. Resident Evil, please!

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Other titles on Capcom's TGS line-up include PSP sequel Monster Hunter Portable 2nd and Power Stone Collection, while Clover Studio's latest curiosity God Hand will be holding court for PlayStation 2.

 

Meanwhile, Phoenix Wright will be playable on DS, along with Rockman Rebirth - in other words, another Megaman title - and Capcom Classics Collection on PSP.

 

So that's:

 

* Devil May Cry 4 (PS3)

* Lost Planet: Extreme Condition (Xbox 360

* Monster Hunter Portable 2nd (PSP)

* Gyakuten Saiban 4 aka a new Phoenix Wright (DS)

* Power Stone Collection (PSP)

* Capcom Classics Collection (PSP)

* God Hand (PS2)

* Rockman Rebirth (DS)

 

The Tokyo Game Show takes place between September 22nd and 24th, and we'll be there to lower the tone.

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Koei's TGS line-up

 

 

 

Koei will have playable versions of several of its PlayStation 3 titles on hand at the Tokyo Game Show next week.

 

We already knew about Fatal Inertia, Bladestorm and Ni-Oh of course - from last year's E3 and TGS showcases - but with Fatal Inertia in particular nearing completion (its always been billed as a launch title), Koei's planning to give them their first public airing.

 

Mahjong Taikai IV will also be shown off on PS3, although we might not make it our first port of call.

 

 

Koei will also have Samurai Warriors Wave on display for Nintendo Wii, with various PlayStation 2 titles set to make an appearance too, along with Dynasty Warriors Mahjong on PSP and DS.

 

Don't be surprised if there are more announcements planned for all formats, either.

 

The full line-up for the show, which takes place between September 22nd and 24th, follows.

 

* Fatal Inertia (PS3)

* Bladestorm (PS3)

* Ni-Oh (PS3)

* Mahjong Taikai IV (PS3)

* Sangokushi 11 (PS2)

* G1 Jockey 4 2006 (PS2)

* Harukanaru Toki no Naka De (PS2)

* Samurai Warriors 2 Empires (PS2)

* Nobunaga's Ambition (PS2/Windows PC)

* Samurai Warriors Wave (Wii)

* Dynasty Warriors Mahjong (DS, PSP)

* Pocket Scenario Series Harukanaru Toki no Naka De (DS)

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Kutaragi doubts Sonyʼs manufacturing capabilities

 

President expresses concern at decline of hardware standards

 

Detractors may have accused Sony of arrogance with its marketing of the PlayStation 3, but Ken Kutaragi has recently responded rather humbly when discussing the hardware problems that have beset the electronics giant.

 

“If you asked me if Sonyʼs strength in hardware was in decline, right now I guess I would have to say that might be true,” commented Kutaragi, president of SCEI, after the announcement of a delay to the European launch of the PS3.

 

Not only has the firm struggled to meet the demand for blue laser diodes, a key component of the DVD functionality of the PlayStation 3, but it has recently been forced to recall faulty batteries supplied to laptops, causing them to overheat.

 

Sony has traditionally relied on the PlayStation consoles to help buoy the company while taking losses due to the development of other electronics products.

 

However, with the costs associated with launching the PlayStation 3 and a manufacturing process that is publicly stumbling, the Sony Group would surely benefit from Kutaragi's example of acting honestly to reassure investors and the loyal followers of the brand.

 

http://www.gamesindustry.biz/content_page.php?aid=19606

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